Last week I found out about Simply Audiobooks and signed up for their 15-day free trial. This morning I got my first box. I haven’t even opened it and I am already impressed.
The box is as dinged up as you would expect for such thin cardboard being sent through the USPS. However, the simple and elegant packaging evokes a smile. It could be compared to Apple packaging, except that it goes one step beyond: along the four thin sides there are short notes:
Reverse Psychology 101: Do not open. You will not enjoy this audio book.
Organic. Recycled. Minimal Radioactivity. Still sounds great.
Contains no nuts, but may contain some crazy characters.
Simply Audiobooks refreshes the parts other books can’t reach.
Take that, Cult of Apple!
The box is a sort of cardboard version of the Netflix envelope: parts of it tear off and are discarded, while the bulk of it is reused as the return medium. Inside is a typical CD sleeve and pile of discs. The discs show the wear of being well-used, but none look too bad. There’s an adhesive strip that lets you reseal the box when you’re done, and of course the postage is pre-paid. Unlike Netflix, there’s no advertising to distract you from your goal.
In all, I have to say I’m very happy with the service so far. The turnaround was fast, it’s a relatively cheaper solution than Audible’s program with credits, and they obviously take quite a bit of pride in what they do. I still have to rip the audio CDs to my iPod, but that’s a trivial nit-pick.